Market Profile is a Russian company with the international network of representative offices and partners.

We are targeted at providing high quality market research and business tour services in Russia.

MARKET RESEARCH

Target audience segments:

RESEARCH METHODS:

DESK RESEARCH is analysis of secondary data (information from open sources: official statistics, mass media, conducted research, web sites of current market players).
Desk research is the best research method IF (examples):

NB! Judging from our experience quite often it is worthwhile to use elements of "Mystery Shopper" method during desk research (E.g. Mystery Shopper phone calls to competitive companies help specify information presented at company web sites).
CASE: International company was considering launch of new construction materials at the Russian market. At the first stage we conducted desk research which was then followed by interviews with consumers.

QUALITATIVE RESEARCH is collecting information in a non-structured format, it is basis for generating hypotheses and ideas which can be further verified during quantitative research.

QUALITATIVE RESEARCH OFF-LINE:

QUALITATIVE-QUANTITATIVE RESEARCH:

MYSTERY SHOPPING: interviewer/ researcher plays the role of shopper/ client of company in order to assess the assortment of products or services and/ or service quality.

Depending on the research objectives and ways of getting products or services Mystery Shopping research can be conducted during visits to retail outlet/ office OR during phone calls to companies.

Sometimes it is recommended to use combination of Mystery Shopping telephone calls and Mystery Shopping visits to retail outlets/ offices.

Mystery shopping is the best research method IF (examples): CASE: In order to work out optimum product portfolio company needed information on the assortment offered by competitors and on the ways of communicating the products (what advantages were highlighted by sales managers). Mystery Shopping phone calls and visits helped collect the relevant information.

QUALITATIVE RESEARCH ON-LINE:

CASE: Client wanted to study opinion of high income people in the two cities of Russia. Target audience were active users of Internet. On-line focus group discussion was convenient both for respondents and Client.

QUANTITATIVE RESEARCH covers big sample of consumers, describes tendencies and phenomenon at the quantitative level, verifies hypotheses developed during qualitative research.

QUANTITATIVE RESEARCH OFF-LINE:


QUANTITATIVE RESEARCH ON-LINE:

CASE: International company needed information on consumer habits and preferences related to different categories of Japanese products. In order to collect relevant information quantitative on-line research was conducted. Research results were used to finalize company development strategy at the Russian market.

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